“Share the adventure of exploring uncharted territory…”
This was a simple sales support piece designed to highlight the top reasons to stay at a unique luxury hotel in the heart of Chilean Patagonia. It was focused on differentiating the hotel from its competitors in Torres del Paine National Park.
“FREE marketing tools to grow your business …and stretch your wallet.”
This was a direct mail piece sent to health insurance brokers that promoted free marketing tools to help develop their business. It was part of an overall strategy to engage with independent brokers and differentiate from other health insurance companies.
“A few quick adjustments to customize it for you, and you’re looking down the barrel of photographic nirvana: Africa, resplendent and ready for its close up.”
I was asked by a client to write an editorial piece about my experience on a private photo safari. This allowed for a bit more freedom, since it was based on my own experience. I chose to write it from the perspective of a potential traveler, however, putting them in the middle of the same experiences that I had.
“This unique annual event, translated as “Balls of Fire,” draws adrenaline junkies who throw flaming rags at each other. It is believed this tradition began when the volcano El Paypon erupted in the 1600s, sending villagers fleeing from the disaster.”
An adventure tour specialist asked me to write a piece for their quarterly newsletter about unique festivals and events in locations around the world.
“Botswana is one of the best-kept secrets in Africa— unspoiled and untamed, a wonderland of natural beauty and prodigious wildlife. The astounding variety of species, combined with a sparse population and a government that is committed to protecting its natural treasures, makes this an awe-inspiring safari destination. It is quintessential game-viewing country— where the “Big Five” are stars of the show, and yet only the beginning of the marvels we will see.”
“Indulge your senses in breathtaking scenery and let your mind drift to ages past. Admire Ravello’s Moorish villas, overlooking the stunning Amalfi Coast. Go classical site hopping to Olympia, Delphi and Mycenae, center of Homeric lore. Marvel at Greek villages seemingly untouched by time and the wonders Ephesus, an archeological gem. Sail in luxury aboard the 208-guest Seabourn Spirit, voted World’s Best Cruise ship in the Conde? Nast Traveler Readers’ Poll for two consecutive years.”